| project

Blackberry Luna Key2
Blackberry Luna Key2 LE

| year

2019

| overview

In 2019, Blackberry was ready to make a bold comeback, focusing on what made it unique—a physical keyboard. The first animation built anticipation, showcasing the reasons for Blackberry's return without revealing the product. The second animation unveiled the Blackberry Luna Key2 in three colors, emphasizing its innovative yet classic design. Created for Schiefer Chop Shop, this project aimed to resonate with both old fans and new users, blending nostalgia with modern appeal.

| Scope

Motion Design
Story Development
Visual Design
Animation
Rendering
Editing
Social Media Resizing

| Process

Blackberry Luna Key2
Blackberry Luna Key2 LE

Starting with a script and initial ideas, I developed the animations using CAD files to texture, light, and animate in Cinema4D and Rizom. Photoshop, Illustrator, After Effects, and DaVinci Resolve were integral in creating the text animations, color grading, and final edit. The abstract visuals in the first animation were crafted entirely in Cinema4D and After Effects to embody the brand's vision.

| Behind the scenes

Blackberry Luna Key2
Blackberry Luna Key2 LE

Color Strategy: Selecting the right colors for the Blackberry Luna Key2 involved experimenting with textures and lighting to achieve a standout look that aligned with the brand's identity.

CAD File Challenges: Cleaning and preparing the CAD files required intense focus to ensure they were perfect for animation and rendering.

Imaginative First Animation: The first animation was crafted with no product visuals, using abstract designs to evoke the nostalgia and uniqueness of Blackberry's return to the market.

| Behind the scenes

Blackberry Luna Key2
Blackberry Luna Key2 LE

The "Blackberry Luna Key2" project delivered a dynamic rebranding through captivating visuals that blended nostalgia with a modern twist. It highlighted Blackberry's distinctiveness with its physical keyboard, appealing to both long-time fans and new customers. The animations' vibrant textures, colors, and designs made the product feel tangible and desirable, achieving a successful revival of the brand's image.