| project
Cyera
| year
2023
| overview
This project encompassed a series of visually impactful animations for Cyera, a company making waves in cybersecurity. The animations were crafted for major events, including Cyera's IPO day at Nasdaq and their presence at the Blackhat tradeshow. The challenge was to simplify and visually represent Cyera's complex platform and services in an engaging way that could capture the attention of diverse audiences.
| Scope
Motion Design
Animation for Simplifying Complex Concepts
| Process
Cyera
Understanding the Client's Needs: A deep dive into Cyera's platform, goals, and brand vision, working closely with Cyera’s team to ensure clarity and cohesion in all visual content.
Tradeshow Animation (Blackhat): Designed using Adobe Illustrator to create clear vector graphics that communicate complex ideas simply. Animated in Adobe After Effects to produce looping graphics for a large LED wall at Blackhat, highlighting Cyera's platform and benefits.
NASDAQ Tower Animation: Created a visually striking animation tailored for the cylindrical shape of the Nasdaq building. The motion design was crafted in Illustrator and After Effects, with a unique approach that made the building’s windows feel like part of the animation itself.
| Behind the scenes
Cyera
Video of the Nasdaq Tower on IPO Day: Captures the excitement of the event, featuring the dynamic animation that lit up Times Square.
Preproduction Still from the TradeShow: Shows the early design sketches and digital mockups, demonstrating the creative process from concept to execution.
Sizzle Reel from the Tradeshow Booth: Highlights the booth atmosphere and the animation in action, revealing the project's integration into a live event environment.
| credits
Senior team member at Cyera, provided strategic direction: Ariel Weil
Collaborated on feedback and project alignment: Yardena Avraham
Lead Animator and Motion Designer, managed the entire creative process from concept to execution: Nicolas Nami
| Tools used:
Adobe Illustrator
Adobe After Effects
Cinema 4D