| project
510 Speed Stream
| year
2022
| overview
"510 Speed Stream" is an energetic and high-impact branding project designed for an automotive-focused streaming service. This project aimed to create a distinctive and visually captivating brand identity that mirrors the excitement and speed of motorsports. From a sleek logo to dynamic visual elements and motion graphics, the project was all about bringing the brand’s passion to life and capturing the hearts of car enthusiasts and casual viewers alike.
| Scope
Brand Identity and Design Focus
Brand Identity
Logo Design
Visual Design
Exhibition Design
Environmental Graphics
Advertising
Corporate Graphics
Brand Guide
Motion Design and Content Creation Focus
Motion Graphics
Animation
Video Editing
Post-Production
Content Strategy
Social Media
Filming
Production
| Process
510 Speed Stream
The journey began with in-depth research and discussions with the client to understand their vision and goals. The creative team started with developing the logo, which formed the core of the brand's identity. From there, a vibrant color palette was chosen to reflect the high-energy nature of the service.
A script was written to explain the service through a promotional video, using ChatGPT for initial text inspiration, which was then heavily edited for a perfect match to the brand's voice. Existing assets of vehicles were UV-wrapped with custom designs using Adobe Illustrator and Maxon C4D, then rendered in Octane Render.
The video production began in Adobe Premiere Pro, using stock footage, music, and voiceover auditions. Gradually, new assets created in Cinema 4D and After Effects replaced the placeholders to ensure a cohesive visual story. After the final video delivery, still assets were provided for use on the client's website.
| Behind the scenes
510 Speed Stream
From UV-wrapping digital vehicles with custom designs to orchestrating the perfect blend of stock footage, music, and voiceovers, the creative process was a dynamic journey. The use of multiple tools and programs provided a rich tapestry of visual elements, all working in harmony to deliver the ultimate automotive streaming experience.
| credits
Client and Creative Partner: Colin Mason
Voice Over Artist: John Q Kubin
Brand Design and Creative Direction: Nicolas Nami
Motion Design: Nicolas Nami
Video Editing: Nicolas Nami
Video Footage: ArtGrid.io
| Tools used:
Maxon Cinema 4D, Otoy Octane Render, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro